I'm a brand and voice expert with 20+ years of experience working with start-ups and global brands like Virgin, Soap & Glory, FitFlop, tails.com, The Body Shop, The School of Life and MOO.

What I do is a little bit unusual: I'm a strategy person and a creative. But really, I'm all about ideas. That's the connecting thread through everything.

I work with founders and business leaders to clarify the thinking that underpins what they do. Then I guide the creative output – working hands-on and alongside creative teams – to change how their brand is seen in the world.

I love partnering with people who have something to say, not just something to sell. Challenger-minded. Purpose-driven. Good-intentioned. If that sounds like you, and you like honest, witty, human-centred storytelling, get in touch.